Willy Brandt Straße 23 becomes: Kallmorgen Tower
The high riser situated on Willy Brandt Straße 23 was built in 1964 by the Hamburg-architect Werner Kallmorgen. The building became locally known as ‘the punchcard’ – not only because of its characteristic shape, but also for housing IBM.
IBM was at the time the worlds leading company in computer technology and famous for, among other things, their patented Hollerith punch cards, an advanced data storage medium based on punched cardboard cards.
Type: Concept, Corporate Identity, Editorial Design
Services: Editorial Design, Corporate Design, Web Design
Realized: June 2017
Industry: Real Estate
Client: QUEST Management GmbH
Furthermore, we developed a logo-system based on the Hollerith punch card. The logo-pattern follows the logic behind how and where the punches were made on the cards. This resulted in a dynamic logo-system that could be modified to fit all the different areas of implementation.
Exposé and Brochure
Kallmorgen Tower’s facade has exactly the same proportions as the DIN A4 format. The windows form a strict grid of 16 rows and 22 columns. We translated these measurements into a grid on which we built the exposé and the brochure for the Kallmorgen Tower. The grid allowed us to explore a variety of layouts that together form a vibrant magazine.