The WPC building was designed by the renowned architect Prof. Volker Staab as the highest and most striking building at Otto Weidt Square – the central town square of the new Europacity next to Berlin’s main train station.
Five colorful and straight illustrations are depicting its location, the green and family-friendly surroundings, the offices, and its namesake, Otto Weidt. The illustrations were used in the marketing materials, the website, the city map and the big billboards on the construction site.
Type: Strategy / Creative-Direction / Design
Services: Corporate identity / Website / Photography / Wayfinding / Interior Design / Promotional materials
Industry: Real Estate